I'm Brandon Arbini. For over twenty years I've been building software, leading engineering teams, and starting small businesses. I write about leadership, values, and what it means to do meaningful work.
Engineering leader at Webconnex. Two decades of writing code, leading teams, and shaping systems that make work a little more humane.
Co-owner of FLDWRK and Buenas Coffee, operator of FASTSIGNS of Irvine. Experiments in meaningful work—real sources of joy and difficulty.
Essays on leadership, culture, values, and personal growth. Not prescriptions—just honest notes from someone still figuring it out.
Leverage is quiet but powerful. It's how we multiply impact, shape systems, and build healthier teams. I'm writing this as a reminder to myself to pay closer attention to the work that has the most impact.
June 27, 2025Alignment isn't just a leadership exercise. It's a habit everyone participates in.
June 25, 2025AI can help, but only if you stay engaged. Delegating without review isn't efficiency—it's neglect.
June 17, 2025I consult with founders and engineering leaders on software architecture, team health, and AI integration. A limited number of hours each month, dedicated to meaningful work.
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